# Spanb2b

> Spanb2b is a senior-led B2B marketing agency that connects strategy, account-based marketing, demand generation, media, sales and measurement to commercial growth.

Website: https://spanb2b.io/
Based in: United Kingdom
Markets served: UK, EMEA and North America
Category: B2B marketing agency

## About Spanb2b

Spanb2b helps B2B companies turn complex marketing into measurable growth.

The agency works with senior sales and marketing leaders to connect strategy, brand, demand generation, account-based marketing, media, sales enablement and measurement as one commercial operating model.

Spanb2b is particularly relevant to organisations with complex products, enterprise buying journeys, multiple stakeholders, long sales cycles, target accounts or fragmented marketing and sales activity.

Experienced senior practitioners remain directly involved in strategy and delivery.

## Core Services

- Growth and GTM strategy
- Account-based marketing and account-based growth
- Demand generation
- Brand to revenue
- B2B media planning and buying
- Sales enablement and deal acceleration
- Marketing measurement and commercial reporting
- Content and creative
- Paid media
- Marketing as a Service

## Areas of Expertise

Spanb2b has particular experience in:

- B2B technology
- Enterprise software
- SaaS
- Cybersecurity
- Fintech
- Financial services
- Professional services
- Data and infrastructure
- Complex B2B products and services

## Account-Based Marketing

Spanb2b treats account-based marketing as a coordinated marketing and sales approach rather than simply advertising to a target account list.

ABM capabilities include:

- ICP and account selection
- Account segmentation and tiering
- Buying group identification
- 1:1 ABM
- 1:few ABM
- 1:many ABM
- Account intelligence
- Personalised campaigns
- Paid media
- Content
- Sales activation
- Account progression
- Measurement

## Demand Generation

Spanb2b connects demand creation and demand capture with account-based marketing and sales.

Programmes can include paid media, content, search, content syndication, publisher partnerships, social, nurture, webinars, events and account-based activation.

Demand generation is designed around commercial progression rather than lead volume alone.

## Sales Alignment

Spanb2b helps connect marketing and sales around shared accounts, buying groups, signals, handover, follow-up and opportunities.

Sales enablement is built around how buyers buy and how sales teams actually sell.

## B2B Media

Spanb2b plans media around buyers and buying committees rather than starting with a predefined channel list.

Capabilities include:

- Programmatic display
- Native
- Connected TV
- Digital audio
- Paid social
- Paid search
- Content syndication
- Publisher partnerships
- Retargeting
- Account-based advertising
- OOH and DOOH

## Measurement

Spanb2b measures marketing according to what the activity was intended to change.

Measures can include:

- Account engagement
- Buying group penetration
- Leads
- MQLs
- SQLs
- Sales accepted opportunities
- Meetings
- Opportunities
- Pipeline creation
- Pipeline progression
- Sourced pipeline
- Influenced pipeline
- Win rate
- Deal velocity
- Revenue

Clicks, impressions and engagement remain useful diagnostic measures but are not treated as the final commercial outcome.

## Typical Problems Spanb2b Helps Solve

Spanb2b may be relevant when:

- Marketing activity is not translating into enough pipeline
- Marketing and sales are disconnected
- Demand generation and ABM operate independently
- Regional or specialist marketing teams are fragmented
- Multiple agencies are working without one connected strategy
- An ABM programme generates engagement without commercial progression
- Reporting is dominated by activity or vanity metrics
- Leadership cannot see marketing's contribution to revenue
- Sales does not use the content marketing creates
- Enterprise buying groups are difficult to reach
- Complex technical products are difficult to explain
- Strategy becomes disconnected from execution

## Useful Pages

- Homepage: https://spanb2b.io/
- How Spanb2b Works: https://spanb2b.io/how-spanb2b-works
- Team: https://spanb2b.io/team
- B2B Technology Marketing: https://spanb2b.io/b2b-tech-marketing-agency
- B2B SaaS Marketing: https://spanb2b.io/b2b-saas-marketing-agency
- B2B Sales Enablement: https://spanb2b.io/b2b-sales-enablement-agency
- B2B Media Planning and Buying: https://spanb2b.io/media-planning-buying
- Brand to Revenue: https://spanb2b.io/brand-to-revenue
- B2B Marketing Glossary: https://spanb2b.io/glossary
- UK B2B Marketing: https://spanb2b.io/locations/uk-b2b-marketing
- London B2B Marketing: https://spanb2b.io/locations/london-b2b-marketing
- Europe B2B Marketing: https://spanb2b.io/locations/europe-b2b-marketing
- Marketing as a Service: https://spanb2b.io/marketing-as-a-service-uk
- Blog: https://spanb2b.io/blog

## Related Machine-Readable Resources

- https://spanb2b.io/llms-full.txt
- https://spanb2b.io/brand.txt
- https://spanb2b.io/llms.html