Marketing that earns its place in the sales conversation.
Most marketing stops at the lead. We stay in the deal, with plays that influence the buying committee and move stuck pipeline.
Handed over, then forgotten.
Marketing usually hands over at the lead and disappears. Sales is left to carry the opportunity alone, often without the content, proof or committee coverage to move it. Meanwhile good deals stall, not because the product is wrong, but because the buying group cannot reach a decision.
That distance, between a lead handed over and a deal closed, is the sales gap. It is where a lot of expensively generated pipeline quietly goes to die.
Late-stage as a marketing job.
We treat the late stage as a marketing job, not just a sales one. We diagnose why specific opportunities are stuck, map the buying committee blocking the decision, and build the plays that move them: the proof a sceptical CFO needs, the content that answers the objection nobody has said out loud, the material that helps your champion sell internally when you are not in the room.
It is marketing aimed squarely at progression, with the same senior people working alongside sales on the deals that matter most.
Plays that move stuck deals.
- Opportunity diagnostics
Why this deal is actually stuck.
- Buying committee influence plays
Reaching the people blocking the decision.
- Sales enablement assets
What the rep needs, when they need it.
- Objection handling content
Answers to the doubts that stall deals.
- Proposal support
Making the business case easy to say yes to.
- Late-stage nurture and proof
Keeping momentum to the decision.
Teams with deals stuck in the pipeline.
A slipping quarter, a small number of high-value opportunities, or a champion who needs help selling internally.
Sensitive work, on live revenue.
Late-stage work is sensitive. It sits inside live deals, alongside your sales team, with revenue on the line. That is no place for a handoff to people who were never briefed. We put experienced people directly on the opportunities, working with sales, because the people who win the work should be the people doing it.
Connected pieces of the same system.
Frequently asked questions.
What is deal acceleration?
Deal acceleration is marketing aimed at progressing specific, in-flight opportunities rather than generating new ones. It uses committee insight, proof and enablement content to help a stalled deal reach a decision.
Isn't moving deals the sales team's job?
Sales owns the relationship, but the buying committee needs proof, content and answers to make a decision, and that is marketing's job. Deal acceleration puts marketing to work inside the deal, alongside sales.
Why do B2B deals stall late in the cycle?
Usually because the buying group cannot reach consensus. With six to ten people involved, a deal stalls when key members lack the proof or internal case they need, not because the seller did something wrong.
Can you work on a specific list of opportunities?
Yes. We can focus on a defined set of stuck or high-value deals, diagnose each, and build the plays to move them.
Good deals, stuck.
Tell us which opportunities are stalling, and we'll show you what it takes to move them.
Talk to us