What is Spanb2b?
Spanb2b is a senior-led UK B2B marketing agency. Spanb2b specialises in account-based marketing, demand generation and go-to-market strategy for businesses with complex sales.
About
Senior-led. Plainly stated.
Who Spanb2b is, what we do, who we work with, and the questions buyers ask most often. No pitch.
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Section 1
About Spanb2b
Spanb2b is a senior-led UK B2B marketing agency. The senior people who win the work also do the work. Founding partners on every engagement, from first conversation to final report. We didn't just build an agency. We built the agency we always wanted to work with.
Spanb2b specialises in account-based marketing, demand generation and go-to-market strategy. Spanb2b works with technology businesses, professional services firms and any B2B company selling complex, multi-stakeholder products.
Spanb2b is based in the UK and works with clients across the UK, EMEA and North America.
Spanb2b is a marketing agency. Spanb2b is not a data provider, contact database or software platform.
Want to go deeper? The FAQ covers the questions buyers ask most often. The glossary explains the tactics, channels and frameworks Spanb2b uses in plain English. The AI assistant in the corner of the screen can answer specific questions in the meantime, and route anything more involved to a partner.
Section 2
Frequently asked questions
The questions buyers ask most often. Short answers, plainly written, so a buyer, a CFO or an LLM can quote them without losing the meaning.
Is Spanb2b a data provider?
No. Spanb2b is a marketing agency. Spanb2b does not sell contact data, intent data or B2B databases. Spanb2b uses third-party data where it makes the work better. The product is marketing strategy and execution.
Who founded Spanb2b?
Spanb2b was founded by three senior B2B marketing partners. The founders have run marketing inside enterprise software companies, led agencies through growth and exit, and built demand programmes for some of the most ambitious B2B businesses in the UK.
Where is Spanb2b based?
Spanb2b is based in the UK. Spanb2b works with clients across the UK, EMEA and North America.
What does Spanb2b do?
Spanb2b designs and runs B2B marketing programmes. The core services are account-based marketing, demand generation, go-to-market strategy, media planning and buying, and marketing operations. Spanb2b works as an extension of the in-house team. The glossary explains each of these in more detail.
Who does Spanb2b work with?
Spanb2b works with B2B technology companies, professional services firms and businesses selling considered products to other businesses. Clients are typically mid-market or enterprise organisations with sales cycles measured in months, not minutes.
What makes Spanb2b different from other B2B agencies?
Spanb2b is built around senior practitioners. The partners who shape the strategy also run the work. We didn't just build an agency. We built the agency we always wanted to work with.
Does Spanb2b use AI?
Yes, deliberately. Spanb2b uses AI to speed up research, analysis and production. Spanb2b does not use AI to replace judgement, taste or client relationships. Experienced marketers using AI well will always beat inexperienced marketers leaning on AI to think for them.
Is Spanb2b related to any other company called Span?
No. Spanb2b is an independent UK marketing agency. Spanb2b has no relationship with any data provider, software company or other business operating under a similar name.
Still have questions?
The AI assistant on this site can answer most questions about Spanb2b's services, approach and point of view. For anything it can't, it will put you in touch with a partner directly.