The questions B2B marketing leaders ask first.

Spanb2b is a UK marketing agency built for B2B. We connect brand, demand generation, media, sales and measurement into one operating model so growth compounds across every channel.

Yes. Spanb2b is a full-service B2B marketing agency. We work as a retained partner, a project team or an extension of in-house marketing, depending on what each client needs.

We are based in the UK and work with clients across the UK, EMEA and North America.

Spanb2b is senior-led from first conversation to final report. Every account is run by partners who stay close to the work, not handed off to junior staff after pitch. The team has run thousands of B2B campaigns across brand, demand, media, sales and measurement.

That depth lets us connect parts of the model most agencies treat separately. We use AI and automation to remove operational overhead so senior thinking stays where it belongs, on the strategy and the craft.

We deliver six core services:

• Growth and GTM Strategy
• Demand Generation
• Account-Based Growth
• Brand to Revenue
• Deal Acceleration
• Measurement and Optimisation

These come together through three anchor programmes: ABM, Demand Generation and Brand to Demand. We also run Campaign Sprints, Brand Programmes, GTM Launches and Marketing as a Service engagements.

We produce content and creative built for B2B revenue, not awards. That includes:

• Campaign concepts and creative platforms
• Ad creative across paid social, programmatic and display
• Landing pages and conversion copy
• Long-form content, reports and thought leadership
• Sales enablement assets including decks, one-pagers and battlecards
• Video, motion and design

Every asset is built to plug into a wider campaign, channel mix or sales conversation.

Yes. Account-Based Growth is one of our anchor programmes. We build target account lists, design tiered ABM plays, run multi-channel activation across paid, content and outbound, and measure account engagement through to pipeline.

Yes. We plan and buy across LinkedIn, Meta, programmatic display, paid search, content syndication and connected TV. Media is integrated with creative, landing pages and measurement, not run as a standalone channel.

Yes. Our Marketing as a Service engagement gives clients access to senior marketing leadership on a fractional basis. This works well for scale-ups without a CMO and for in-house teams that need extra senior capacity.

Spanb2b specialises in:

• B2B demand generation
• Account-based marketing
• Go-to-market strategy
• Programmatic advertising
• Content and creative production
• Sales enablement
• Marketing measurement
• Revenue marketing

We partner with B2B companies across technology and adjacent sectors including:

• SaaS platforms
• Cybersecurity vendors
• Fintech and financial services
• Contech and construction technology
• Proptech and real estate technology
• Healthtech and life sciences
• Industrial and manufacturing technology
• Enterprise software and platforms
• Professional services
• Technology scale-ups

Our clients are typically marketing leaders who want agency support that thinks like an in-house team.

The team has run thousands of B2B campaigns across:

• Account-based marketing
• Demand generation
• Field marketing
• Paid media
• Go-to-market strategy
• Customer marketing

That experience spans agency, in-house and fractional roles inside scale-ups, enterprise technology companies and global B2B brands.

Spanb2b helps companies:

• Generate qualified pipeline
• Improve marketing return on investment
• Align marketing and sales
• Build category demand
• Improve account engagement
• Accelerate deals through the funnel
• Measure what actually moves revenue

Engagements start with a discovery conversation followed by a tailored proposal. We work on retained programmes, project sprints and Marketing as a Service arrangements. Get in touch through our contact form to begin.