Experienced people own the brief, the work and the outcome. We extend capacity through a selected network of freelance specialists and independent partners when a programme needs it. No layers, no hand-off chaos.
Last reviewed:
Head of strategy. Thirty years across business, brand, sales and marketing, applied to ABM, service-line rationalisation and GTM.
Client leadership and commercial partnerships. Twenty years across B2B agency leadership, from client service through APAC MD to global growth.
Campaign GTM, media, measurement and AI workflow architecture. Fifteen years across agency, in-house and fractional roles.
Four values. They govern who we hire and how we work.
Lean by choice. Senior by default.
Spanb2b is built around a small core of experienced practitioners who own the brief, the work and the outcome. Around that core is a selected network of freelance specialists and independent partners we bring in when a programme needs them.
No layers between the strategy and the delivery. No junior swap-out after kick-off. The people who win the work are the people doing the work.
The point of the lean model is not headcount. It is what we want the people who work here to actually spend their time doing: judgement, craft and client relationships, not admin and internal handoffs.
We want to meet the next generation of B2B marketers.
We are a senior team. That is the promise to clients. It is not a closed door to everyone else. If you are entering B2B marketing, or a few years in and figuring out where you want to take it, we want to talk.
This is an accelerating industry. The tools, the channels, the buyer behaviour, all of it is moving. The way to learn it is alongside people who have done the work, not from a prompt or a checklist someone packaged up as a skill. Hands on. In the room. On real client problems.
Clients get the outcomes because the thinking, expertise and experience are connected to the delivery. Earlier-career marketers grow because they are connected to that same thinking. Both sides win.
If that is you, drop us a line. No formal opening required.
A partner. Not a recruiter, not a scheduler. If it makes sense to bring someone else in later, we will. The first conversation is with one of us.
We ask about where you are, what you've done, what you're trying to learn and what kind of work interests you. We share how we work and where the industry is going. It's a two-way conversation, not an interview.
Time with senior operators is the fastest way to learn this craft. Even a single conversation about how to think about a problem, a channel or a client can shift what you focus on next.
No. If a role opens and you're a fit, we'll say so. If not, the conversation still stands on its own. We keep in touch with people whose thinking we like.
Curiosity, honesty and a willingness to do the work. Everything else is teachable.