James O'Flaherty

James O'Flaherty is a Managing Partner at Spanb2b and the partner responsible for client relationships and commercial partnerships, helping clients turn business challenges into focused growth programmes. He brings twenty years in B2B marketing, with senior agency leadership across the world.

James started in technology before moving into publishing, then media and full-service marketing. He spent eleven years at Enigma Marketing (which became Just Global), going from client service leadership through to APAC Managing Director before becoming SVP Global Strategy and then EVP Growth.

James places relationships at the centre of how he works. The pattern across his career is the same one Spanb2b is built on. Senior people stay close to the work. Clients deal with the people making the decisions, not the people reporting to them. Relationships are the operating model, not the wrapper around it. And at the end of it, clients get better results and experience less frustration.