The partners

Spanb2b leadership

Senior people stay close to the brief, the work and the outcome. Meet the partners behind our strategy, client relationships and delivery.

Managing Partner

Adam Greener

Head of strategy. Thirty years across business, brand, sales and marketing, applied to ABM, service-line rationalisation and GTM.

Managing Partner

Client leadership and commercial partnerships. Twenty years across B2B agency leadership, from client service through APAC MD to global growth.

Managing Partner

Campaign GTM, media, measurement and AI workflow architecture. Fifteen years across agency, in-house and fractional roles.

Strategy, craft and commercial understanding sit alongside delivery, not above it. The people shaping the work stay accountable for it.