A senior-led B2B marketing agency built to close the gap between marketing and growth
Spanb2b is a UK B2B marketing agency working with marketers and revenue teams across complex B2B. We connect go-to-market strategy, demand generation, account-based growth, media, content, creative, sales activation and measurement so the work can be judged by what changes commercially, not by how many things went live.
Why Spanb2b exists
We have spent enough time agency-side and in-house to know where B2B marketing usually starts to break apart. Strategy is written in one place. Media is bought somewhere else. Creative arrives with a different interpretation of the brief. Sales sees the campaign once it is live. Reporting then tries to stitch the story back together after the fact.
Spanb2b was built to work differently. The same senior people stay close to the commercial target, the audience, the message, the channels and the results. We are not trying to build a giant delivery pyramid. The people you meet are involved in the work, and we bring in specialists where the work needs them.
What we actually help with
Growth and GTM strategy
ICP, market focus, positioning, messaging, launch planning and the commercial choices that give the rest of the programme somewhere useful to go.
Demand generation
Building market awareness and preference, capturing intent, improving conversion and connecting demand activity to pipeline.
Account-based growth
1:1, 1:few and scaled account programmes for the organisations where extra concentration can change the revenue outcome.
Media, content and creative
Programmatic, LinkedIn, search oversight, content, creative and other routes to market planned around the audience and the job, not a pre-filled channel menu.
Sales activation and enablement
Giving sales the account context, messaging, evidence and next actions needed to turn marketing activity into useful conversations.
Measurement and optimisation
A view of performance that connects marketing signals to accounts, opportunities and pipeline without pretending every B2B decision can be reduced to one last click.
Explore the detail: GTM, demand generation, ABM and programmatic.
Built for B2B that is difficult to buy and difficult to sell
Our best work tends to sit in businesses with considered purchases, multiple decision-makers, long sales cycles, internal scrutiny and meaningful deal values. In other words, the places where a neat funnel diagram stops being much help.
We work across the UK, EMEA and North America, supporting both teams that need an external senior marketing partner and teams that already have strong internal capability but need additional expertise, pace or execution around a specific growth priority.
What senior-led means here
Spanb2b has three Managing Partners who share responsibility for the business and remain close to client work. Senior-led does not mean senior people turn up for the pitch and reappear at the quarterly review. It means senior judgement stays in the programme when priorities change, results disappoint, sales disagrees, the market moves or the original plan needs rewriting.
Meet the people on our team page.
Questions buyers ask
What does a B2B marketing agency do?
A B2B marketing agency helps businesses market and sell to other businesses. Depending on the agency, that can include strategy, brand, demand generation, ABM, content, creative, media, search, sales enablement and measurement. Spanb2b connects those disciplines around commercial growth rather than running them as unrelated services.
How should you choose a B2B marketing agency?
Look beyond the pitch team. Ask who will do the work, how the agency makes decisions, which commercial measures it uses, how it works with sales, what it will challenge, and where it has genuine specialist capability. The right agency model depends on what your internal team already does well and where the gaps really are.
Who does Spanb2b work with?
Spanb2b works with marketers, sales leaders and revenue teams in complex B2B businesses, particularly where sales cycles are long, buying groups are large and the commercial value of getting the programme right is significant.
How does Spanb2b use AI?
We use AI where it improves research, speed, analysis and production, subject to client requirements and data policies. Experienced people remain responsible for the judgement, the recommendation and the final work. We do not treat AI-generated volume as a substitute for a point of view.
Start with a conversation, not a credentials deck
Tell us the commercial problem and we will tell you whether we are the right people to solve it.