Senior-led B2B marketing for the UK.
British B2B is not just London. From Cambridge deeptech to Manchester, Edinburgh fintech to the Thames Valley, we help UK B2B firms turn marketing into pipeline, with senior people on the work.
A senior-led B2B marketing agency working across the UK: GTM strategy, demand generation, ABM, B2B media and measurement.
The UK market
British B2B is not just London, whatever London thinks.
Cambridge runs on deeptech and life sciences. The Thames Valley is technology and telecoms. Manchester, Leeds, Bristol and Edinburgh each have their own tech and fintech scenes, with Edinburgh's growing fast. Add manufacturing across the Midlands and the North, professional services and financial services. The sector, the cycle and the buyer change with the postcode.
What does not change is the pressure. Budgets are tighter. Cycles are longer. Marketing is asked, more often and more pointedly, to prove it drives revenue and not just activity. That is the gap we close, wherever you are based.
What we do
We help UK B2B businesses close the gap between marketing and revenue, wherever they sit on the map.
A Cambridge deeptech firm explaining something genuinely complicated to a non-technical buyer. A northern manufacturer with a twelve-month sale and a sales team that wants leads now. A SaaS scaleup outside the M25 that cannot pay London marketing salaries. Different problems, same gap. We put senior people on the actual work and run strategy, demand, brand, sales and measurement as one system, not six.
We work alongside your in-house team across:
- →GTM strategy and planning
- →Demand generation
- →Account-based marketing
- →B2B media planning and activation
- →Campaign strategy and execution
- →Measurement and optimisation
- →Fractional marketing leadership
We work nationally, so being outside London changes nothing about the seniority of the team on your account.
Sectors we know
B2B technology and SaaS
Scaleups that need pipeline this quarter and a story that lasts longer than the current round.
Deeptech and life sciences
Genuinely hard products and careful claims. The job is to make the complicated land without dumbing it down.
Manufacturing and industrial
Long cycles, technical buyers, sales teams that have heard every marketing promise before. We earn that audience rather than assume it.
Financial and professional services
Reputation-led and relationship-heavy. We build demand that does not rely on the partners' address books.
Telecoms
Competitive, performance-driven, no time for vanity.
We also work across cybersecurity, construction technology and enterprise software, from venture-backed scaleups to established enterprises.
The experience behind it
Between us there is more than fifty years of B2B marketing experience, across agency, in-house, media and adtech. We have run marketing for venture-backed scaleups and global enterprises, across the UK, EMEA, North America and APAC. You get people who have led the teams, owned the budgets and shipped the work, not a deck about it.
Who it's for
We work with UK marketing and revenue leaders who want experienced help, not another layer of account managers.
That usually means:
- →A CMO or marketing director who needs senior capacity without a London agency price tag.
- →A founder or leadership team getting ready for growth, investment or expansion.
- →A revenue team trying to get marketing and sales working the same plan.
- →An in-house team that needs specialist depth in strategy, media, ABM or measurement.
- →A scaleup outside London that struggles to hire senior marketing talent locally.
If your problem is that marketing is busy but not moving pipeline, that is the one we solve.
Why senior-led matters
The UK agency market is crowded. Most of it runs the same way: senior people in the pitch, junior people on the work. We do the opposite.
The people who shape the strategy stay on it and stay accountable for what it produces. You work directly with people who have led teams, managed budgets and delivered growth, not a chain of handovers to faces you never meet. Being outside London does not change that. The seniority travels.
That is most of the difference between marketing that moves and marketing that just happens. More on why senior-led matters.
Frequently asked questions
Do you work outside London?
Yes. We work with B2B businesses across the UK, from the Cambridge and Thames Valley tech clusters to Manchester, Bristol and Edinburgh. Being outside London is no barrier to senior support.
Which sectors do you work with in the UK?
Mainly B2B technology and SaaS, deeptech and life sciences, manufacturing and industrial, financial and professional services, telecoms, cybersecurity and enterprise software.
Are you a UK B2B marketing agency?
Yes. Spanb2b is a senior-led B2B marketing agency based in the UK, working with B2B firms across the country and into Europe and global markets.
Do you provide fractional marketing leadership in the UK?
Yes. We provide senior marketing leadership on a fractional basis, for organisations that need an experienced head without hiring a full-time executive.
How do you work with clients outside London?
Remotely and flexibly, with senior people on the account throughout. We travel when it helps. The model is built so location never dilutes the seniority of the team on your work.
Do you only work with UK businesses?
No. The UK is a core market for us. We also work across Europe and globally.
Wherever you are in the UK, the work stays senior.
Tell us where growth is stuck. We'll show you where the pipeline is leaking.