Resources
The Marketing Qualified Lowdown
Conversations with B2B marketers about the decisions, experiences and assumptions that shape their work.
MQL seriesPart 2What moving markets teaches you about your own marketing assumptions
Maddie Skillen, Head of MEA Marketing at PayPal, on what changes when you take a global B2B strategy into the Middle East, and why the biggest shift is often in how you think.
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MQL seriesPart 1What makes a marketer valuable when you can't be an expert in everything?
Marketing's remit keeps expanding while businesses have more ways to access specialist expertise. Jeremy Laight on judgement, pattern recognition and what experience adds when knowing everything is no longer realistic.
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