Resources

Case studies

Case studies from Spanb2b, a senior-led B2B marketing agency: account-based marketing, GTM and demand programmes built around real commercial goals.

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  Case study25 October 2026

  Acopia: from ABM strategy to activation

  How we helped Acopia design a focused 1:few ABM pilot for multi-site retailers, with a practical blueprint and activation runbook its own team could deliver.

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