Resources
Thinking from the Spanb2b team
Blog posts, the MQL series and whitepapers on senior-led B2B marketing.
MQL seriesPart 2What moving markets teaches you about your own marketing assumptions
Maddie Skillen, Head of MEA Marketing at PayPal, on what changes when you take a global B2B strategy into the Middle East, and why the biggest shift is often in how you think.
Read article
MQL seriesPart 1What makes a marketer valuable when you can't be an expert in everything?
Marketing's remit keeps expanding while businesses have more ways to access specialist expertise. Jeremy Laight on judgement, pattern recognition and what experience adds when knowing everything is no longer realistic.
Read article